Lambretta - "the world's finest scooter"
A little history of the Lambretta Scooter
The Lambretta scooter started life way back in 1947, first to get Italy mobile after the Second World War. Who would have thought this little motor scooter would catch on in such a big way and revolutionise the way people travelled. In fact, the Lambretta scooter was so successful that owners clubs appeared around the world, as the Lambretta scooter became not only a means of transport but also a hobby and a way of life.
Scooter advertising in the 1950's was always direct. The boldest marketing initiative was recruiting Hollywood's biggest movie stars to make scooters fashionable.
People like Grace Kelly, Debbie Reynolds, Cliff Richard, Gerry Marsden (and The Pacemakers) and Jimmy Cagney were all getting Lambretta sponsorship. Jayne Mansfield spent hours posing on a Lambretta.
The British economy of the 'Swinging Sixteen' also spawned a new style amongst the youngsters of the original rock'n'roll generation - the MOD.
With jobs and money, they dressed in tailored suits and, with a driving licence at the age of 16, they wanted to escape the 'right' places and only one vehicle would do as transport - the Scooter.
Britain was Lambretta's biggest overseas market.
Despite its success in the sixties, by the end of the decade, the sale of Lambretta's (and scooters in general) was in decline. New models were still being produced, including arguable the best Lambretta ever, the SX200, in 1966. But, by 1972 the Innocenti Company was closed.
Fortunately, a recent rejuvenation in the interest of 'Vintage' scooters a new industry has erupted - restoring, refurbishing and even remaking parts, accessories and complete scooters.
Checkout the information, stories and pictures of classic and vintage restorations in the Romsey Restorers pages.
Please visit my local (and Internationally famous) spares and repairs shop for the Lambretta Scooter Cambridge Lambretta Workshops