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Lambretta Scooter time-line Gallery

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"Get around better - travel Lambretta" ..

.. is one of the many Lambretta scooter advert slogans used to promote the Lambretta. You will find many more when you look though this gallery of adverts and posters.
In the 1950's advertising brochures, the Lambretta is shown as both people and goods carriers in pictures that make it look more like a piece of agricultural equipment.
A decade later, the emphasis shifted to lifestyle, with advertisements featuring young, stylish, outgoing men and women smiling and waving as they zip along under slogans such as "Join the Jet-Set" and "Lambretta gives you SX appeal".

This page it divided into sections allowing you to see Lambretta scooter adverts of the models relating to a date period, simply click on the link in the section you want to explore.

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Lambretta TV175 1958

1947-1959
Lambretta Model A, B, C, D and E, Models LC and LD


Model A: October 1947 - October 1948
Model B: November 1948 - January 1950
Model C: February 1950 - November 1951
Model LC: April 1950 - November 1951
Model D: December 1951 - January 1958
Model LD: December 1951 - July 1958
Model E: April 1953 - February 1954

Adverts of these early Lambretta models


Lambretta TV175 1958

1957-1959
Lambretta Series 1, Li and TV175


TV 175 Series 1: September 1957 - October 1959
Li 150 Series 1: April 1958 - October 1959
Li 125 Series 1: June 1958 - October 1959

Adverts of these Lambretta Series 1 models


Lambretta Li Series 2 advert

1959-1962
Lambretta Series 2, Li and TV175


Li 125 Series 2: October 1959 - November 1962
Li 150 Series 2: October 1959 - November 1962
TV 175 Series 2: October 1959 - November 1962

Adverts of these Lambretta Series 2 models


Lambretta Series 3 Airport advert

1961-1969
Lambretta Series 3, Li, TV, SX, GT, Special (Pacemaker)


Li 125 Series 3: December 1961 - November 1967
Li 150 Series 3: January 1962 - May 1967
TV 175 Series 3: March 1962 - October 1965
TV (GT) 200 Series 3: April 1963 - October 1965
Li 150 Special: September 1963 - October 1966
Cento (J98): March 1964 - November 1965
Li 125 Special: October 1965 - January 1969
SX 200: January 1966 - January 1969
SX 150: October 1966 - January 1969

Adverts of these Lambretta Series 3 models


Lambretta GP the Virile One

1969-1971
Lambretta GP, Serveta


GP (DL) 125: January 1969 - April 1971
GP (DL) 150: January 1969 - April 1971
GP (DL) 200: January 1969 - April 1971
Servetta: c.1971 - 1982

Adverts of these Lambretta Models


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Lambretta - "the world's finest scooter"

A little history of the Lambretta Scooter

The Lambretta scooter started life way back in 1947, first to get Italy mobile after the Second World War. Who would have thought this little motor scooter would catch on in such a big way and revolutionise the way people travelled. In fact, the Lambretta scooter was so successful that owners clubs appeared around the world, as the Lambretta scooter became not only a means of transport but also a hobby and a way of life.

Scooter advertising in the 1950's was always direct. The boldest marketing initiative was recruiting Hollywood's biggest movie stars to make scooters fashionable.
People like Grace Kelly, Debbie Reynolds, Cliff Richard, Gerry Marsden (and The Pacemakers) and Jimmy Cagney were all getting Lambretta sponsorship. Jayne Mansfield spent hours posing on a Lambretta.

The British economy of the 'Swinging Sixteen' also spawned a new style amongst the youngsters of the original rock'n'roll generation - the MOD.
With jobs and money, they dressed in tailored suits and, with a driving licence at the age of 16, they wanted to escape the 'right' places and only one vehicle would do as transport - the Scooter.

Britain was Lambretta's biggest overseas market.
Despite its success in the sixties, by the end of the decade, the sale of Lambretta's (and scooters in general) was in decline. New models were still being produced, including arguable the best Lambretta ever, the SX200, in 1966. But, by 1972 the Innocenti Company was closed.

Fortunately, a recent rejuvenation in the interest of 'Vintage' scooters a new industry has erupted - restoring, refurbishing and even remaking parts, accessories and complete scooters.
Checkout the information, stories and pictures of classic and vintage restorations in the Romsey Restorers pages.

Please visit my local (and Internationally famous) spares and repairs shop for the Lambretta Scooter Cambridge Lambretta Workshops

Lambretta Club of Great Britain

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